About ObservV

ObservV transforms your physical assets into evolving photographic memories, giving you a clear, visual, and interactive overview of everything that’s happening—anywhere, anytime.

"The most meaningful way to differentiate your company from your competition, the best way to put distance between you and the crowd, is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."

Bill Gates

360° photos as a digital canvas

By using 360° photos as a digital canvas, Observv allows your staff and contractors to attach standard photos of their work directly from their mobile phones. This creates a single, time-stamped visual record of every action and observation, along with a historical comment thread that brings you to the heart of the issue.

The result is a powerful tool that: 

  • Reduces Costs and Travel: Minimise unnecessary site visits and resolve issues remotely with instant access to visual information.
  • Increases Quality and Accountability: Create a transparent service history that documents who did what, where, and when, empowering quality work and holding everyone accountable.
  • Improves Collaboration and Efficiency: Connect your field teams with back-office expertise in real-time, streamlining workflows and accelerating decision-making.
  • Protects Your Business: Preserve crucial knowledge despite staff turnover by creating a permanent, visual archive of your assets' history. 

With Observv, you can replace guesswork with clarity, see everything that happens, and make smarter, faster decisions based on visual proof.

Focusing on visual intelligence

Good information is the lifeblood of a successful organisation. As Bill Gates said, "The most meaningful way to differentiate your company from your competition, the best way to put distance between you and the crowd, is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose". The ability to collect, analyse, and act on comprehensive information from every interaction with both customers and employees defines competitive success. Data-driven companies consistently outperform their peers, being up to 23 times more likely to acquire customers and up to 19 times more likely to be profitable.

Observv provides a revolutionary approach to information by focusing on visual intelligence, a new class of information technology that fills the gaps left by traditional data systems. It was developed to capture reality as it evolves through the eyes and actions of professionals, turning their perspectives into a valuable company asset. 

How Observv transforms information into success

Captures What Matters

The most powerful information source is what your professionals see every day. Observv captures this "human intelligence" by allowing staff and contractors to take photos of their actions and observations, creating a rich visual history of your assets. This provides a service history of assets through the eyes of qualified professionals.

Leverages Visual Power

The human brain processes images 60,000 times faster than text, and we retain 80% of what we see compared to just 20% of what we read. Observv is built on this principle, presenting complex information visually through photos so it can be understood faster and more effectively. It is described as a pioneer in the developing field of visual intelligence.

Drives Accountability and Quality

Photographic evidence of compliance with standards can transform quality oversight by documenting who did what, where, and when. Observv brings accountability to an individual level, empowering quality-oriented professionals and leaving no room for poor work to go unnoticed.

Enhances Collaboration and Efficiency

Observv is a cloud-based collaboration platform that connects field teams with back-office expertise in real-time. This reduces unnecessary travel, saves time, and accelerates decision-making by giving stakeholders access to visual information from anywhere.


Observv is described as the most sophisticated applied photography platform ever developed and a "giant leap forward in Visual intelligence". By capturing what professionals see, it provides an entirely new and powerful source of information that traditional systems often miss, transforming your physical assets into an evolving digital twin that contains the answers to complex questions about what, when, where, and why.